Counselling Code: 510


NAAC (National Assessment And Accreditation Council)

India has one of the largest and diverse education systems in the world. Privatization, widespread expansion, increased autonomy and introduction of Programmes in new and emerging areas have improved access to higher education. At the same time, it has also led to widespread concern on the quality and relevance of the higher education. To address these concerns, the National Policy on Education (NPE, 1986) and the Programme of Action (PoA, 1992) spelt out strategic plans for the policies, advocated the establishment of an independent National accreditation agency. Consequently, the National Assessment and Accreditation Council (NAAC) was established in 1994 as an autonomous institution of the University Grants Commission (UGC) with its Head Quarter in Bengaluru. The mandate of NAAC as reflected in its vision statement is in making quality assurance an integral part of the functioning of Higher Education Institutions (HEIs).

The NAAC functions through its General Council (GC) and Executive Committee (EC) comprising educational administrators, policy makers and senior academicians from a cross-section of Indian higher education system. The Chairperson of the UGC is the President of the GC of the NAAC, the Chairperson of the EC is an eminent academician nominated by the President of GC (NAAC). The Director is the academic and administrative head of NAAC and is the member-secretary of both the GC and the EC. In addition to the statutory bodies that steer its policies and core staff to support its activities NAAC is advised by the advisory and consultative committees constituted from time to time.




CRITERION 1 - Curricular Aspects (100)

CRITERION 2 - Teaching Learning and Evaluation (350)

CRITERION 3 - Research, Innovations and Extension (110)

CRITERION 4 - Infrastructure and Learning Resources (100)

CRITERION 5 - Student Support and Progression (140)

CRITERION 6 - Governance, Leadership and Management (100)

CRITERION 7 - Institutional Values and Best Practices (100)




1. Strong mentoring system for student support and progression
Objectives of the Practice

In pursuit of a better tomorrow, students have to be groomed to shoulder their responsibilities and contribute their best.

The objectives are,

  • To enhance students’ level of awareness of the various challenges and opportunities during and later the campus life.
  • To motivate students and help them to exhibit their fullest potential with a positive attitude.
  • To create trust and confidence in students’ minds by addressing their grievances and personal issues.
The Context

Mentoring system demands the right understanding of issues and must ensure that every student receives required the attention/counseling irrespective of their background. It leverages the abundant experience, expertise, and wisdom of faculty for the good of the student community. The mentor besides helping to settle issues strives to educate students to balance various roles with the right understanding, ethics, and emotional balance during challenging times.

The Practice

The Mentoring System is practiced as below.

  • Every academic year, the new joiners are divided into groups of 10 each and allotted to a faculty mentor.
  • The mentor-mentees meet once a fortnight or as required to discuss personal issues, learning environment, ancareer guidance etc., guidance/support is extended and the proceedings are recorded.
  • Mentors formulate clear roadmaps of destination in goal setting, academic progress, acquisition of employability skills, and career start.
  • Mentor-mentee's WhatsApp groups are created for the circulation of common information, instructions, follow-ups, and reminders.
  • Mentors support and review mentees' academic progress, explore their individualistic capabilities and help them to reach their best.
  • Mentors help in identifying their skill gaps and choosing the right value-added and capacity-building programs to upskill them.
  • Mentors motivate them to participate in co-curricular and extra-curricular activities for holistic growth.
  • Mentors handhold mentees throughout the course playing the role of a father, friend, philosopher, and guide, as required, helping them to explore and enrich their potential holistically to their best and reach greater heights as aspired.
Evidence of Success
  • Timely advice from mentors boosts the morale of rural students and higher scores are visible in subsequent assessments.
  • Mentors guiding and helping slow learners, and students with attendance issues, monitoring remedial classes and personal grievances have resulted in improvement of performance, regularity in attendance, good placements, and display of positive attitude.
  • Every year more number of students participate in co-curricular and extracurricular activities and emerge successful.
Problems encountered and Resources required
  • Occasionally, it takes too long to establish trust in the mind of mentees to share their problems/expectations freely.
  • Knowledge of the mother tongue of mentees plays a crucial role in connecting better with students from other states.
  • Mentoring demands quality time with mentees which is one of the key challenges to accommodate amidst all academic duties.

The mentoring system at RVS Institute of Management Studies stands tall in the minds of our students as one of the best practices in the area of student support and progression.

2. Up-skilling students to meet industry expectations with a comprehensive approach.
Objectives of the Practice

The ever existing challenging gap between industry and academia is addressed with the stated objectives,

  • To enhance students’ level of awareness about the industry
  • To improve students’ skills in one or more areas of expertise matching industry expectations
  • To enable students as proficient performers in their job as required by industry
The Context

In such a scenario of a skill gap between industry & academia, a systemic approach is followed, and devised specific skill development programs that would prepare students to meet industry expectations.

The Practice
  • RVS IMS has signed up MoUs with organizations across domains for the facilitation of guest lectures, seminars, workshops, industrial visits, internships, projects, skill development training, etc… so that students understand the changing industry trends and expectations.
  • The 1st- semester Business communication paper is handled by professionals for 30 hours by dividing the class into 2 groups of 30 students each. The LSRW and soft skills are fine- tuned through individual/group activity.
  • 2 days out-bound training program instills practical insights on managerial concepts and applications.
  • In 2nd semester, the students are divided into groups of 12 each, and group discussion for an hour a day is conducted regularly.
  • A 40 hours of aptitude training is given to enrich their problems solving skills. They take up tests everyday for fine- tuning. This updates students on current affairs,and improves confidence, communication, negotiation and leadership skills.
  • 4 weeks of an internship between the 2nd semester and to 3rd semester in an industry of preferred specialization enhances relevant practical exposure.
  • The domain-specific hands-on value-added program conducted enables them to acquire specific industry skills.
  • In the 3rd semester, professionals assess students through aptitude tests, group discussions, and mock interview to keep them better prepared for interviews.
  • Entrepreneurship development programs conducted by faculty members, alumni, and practicing entrepreneurs instill confidence to become student entrepreneurs.
  • Community service through RVSIMS Extension Activity Centre groom them as responsible citizens with a social outlook.
  • Value-adding life skills through Yoga, Meditation, etc… are administered for a holistic development.
  • CMA Student chapter organizes Monday Musings, a talk series by industry professionals on every Monday that enhances industry connect.
  • Students are encouraged to participate in various competitions in campus and at other colleges to enrich confidence in their minds.
Evidence of Success

Through the above practices,

  • Students from different walks of life get the right learning opportunities, equip better and become more confident to meet industry expectations which are highly evident in placement activities.
  • Students trained holistically, get placed in companies of repute and in their domain of specialization/interest.
Problems encountered and Resources required
  • Uniform grooming and skill development in students from diversified backgrounds are difficult within a limited time period.
  • Most of the students are from a very humble background and hence have financial constraints.
  • Industries must become enablers by accommodating students to apply their learning.

Thus, all efforts are taken for upskilling students to meet industry expectations with a comprehensive approach enabling industry-ready MBA graduates with 21st-century capabilities.






Empowering rural youth with holistic management education for Nation building

Swami Vivekananda quotes,

“All power is within you, you can do anything and everything…”

India is one of the youngest countries in the world. Youth plays a crucial and substantial role in the development of our nation. The growing number of youth in rural India requires the right educational infrastructure to develop skills and opportunities to get employed and to become entrepreneurs. Youth are seen as promising resources of manpower for development. The new mantra of the day is ‘Young India - New India’ and implies that the new India is firmly on the shoulders of the youth. If the youth of the nation is put on the right track to unleash their potential, the nation will flourish.

RVS IMS, mostly educating the rural youth, intends to contribute to nation-building by grooming them holistically, empowering them as proficient performers, and enabling them as professionals and entrepreneurs through various measures and activities initiated during the course of study.

The students of RVS IMS are mostly rural youth from the poor family background. Keeping this in view and a rapidly changing dynamic environment, a systematic approach has been devised and implemented by the institution to empower students through holistic management education.

RVS IMS, strives to accomplish this through its Vision and Mission as,


  • To be a premier, value-based management institution creating global business leaders.


  • Impart business knowledge through effective and result-oriented pedagogy to meet the challenges of the knowledge era.
  • Instill global outlook and social responsibilities in the minds of future business decision-makers.
  • Nurture the entrepreneurial spirit by continuous association with industry leaders.

The initiatives packaged in this endeavor are,

  • A curriculum devised by Anna University that imparts value-based education with integrated cross-cutting issues like Professional ethics, Gender equity, Human Values, Environment & Sustainability, and Corporate Social Responsibility.
  • An engaging orientation program for the 1st year students that gives clarity on their course of study, environment, challenges, opportunities, and the way forward.
  • An outbound training by a training partner enables 1st-year students to quickly understand management concepts through various related activities and get oriented accordingly.
  • An effective mentor-mentee system that enables students to shape themselves as future professionals through regular interactions, counseling, support, and guidance. The system enables better outcomes as the mentor handholds the students throughout the course from day one till the last.
  • An appropriate student-centric approach in academics encouraging experiential learning, participative learning and problem-solving methodologies using ICT tools thus enabling students with a better understanding of concepts. This opens up the minds of the students to learn better without any ambiguity and with a practical approach ensuring optimal knowledge transfer.
  • Transparent internal assessment tests and robust evaluation processes ensure students prepare themselves better to meet University academic standards. Low performers are adequately supported with additional sessions of learning.
  • A well-defined, clearly communicated Program Outcomes, Program Specific Outcomes, and Course Outcomes to the faculty and students are accomplished through a combination of direct and indirect methods.
  • Encouraging students to pursue multidisciplinary courses in SWAYAM – NPTEL portal, Coursera, edX, etc.. promotes self-learning facilitating lifelong learning.
  • Encouraging participation and organizing various co-curricular activities like management meets, quizzes, seminars, workshops, guest lectures, industrial visits, and internships provides enough opportunities to learn beyond the classroom.
  • Encouraging participation and organizing various extra-curricular activities like sports, outreach programs, and extended activities that provides opportunities to be competitive, sportive, and socially responsible.
  • Imparting knowledge and developing skills in an unexplored, domain-specific area through various value-added programs help students to be industry ready.
  • Ensuring enhancement of employability potential in students through various capacity-building programs and training programs in association with faculty members and training partners enable students to be industry ready for a bright career start of their choice.
  • Organising campus drives across domains helps students to get maximum, deserving, and quality placements.
  • An ecosystem for innovation by Institution’s Innovative cell through Entrepreneurship Development Cell instills entrepreneurial skills in students and invokes confidence in them to become student entrepreneurs.
  • Meaningful association with CMA Student Chapter enriches Industry-Institute interaction and the Entrepreneur's meet-up programs kindle the spirit of Entrepreneurship in students’ minds.
  • An extension activities centre that enables enough opportunities for students by extending services to the needs and issues in the neighbourhood that sensitizes them on social issues thus shaping them as socially responsible citizens. It includes Blood donation camps, Awareness programs for the public, Temple cleaning activities, Service to Government schools, Youth empowerment programs, Waste management programs, Corona awareness, and vaccination camps, Greenery promotion projects, etc...
  • Adequate infrastructure and physical facilities facilitate better knowledge transfer, professional skill development, and exposure to life skills thus enabling the holistic development of students.
  • RVS IMS has partnered with various industries, training agencies, and associations to widen students’ scope of learning, grooming, and practicing in their holistic development.
  • Alumni being the brand ambassadors, the vibrant alumni association ‘SMARAN’ keeps the alumni connected with their Alma Mater and contributes to the students of the day by sharing their experiences, guiding, and supporting.
  • A diversified environment, management with social commitment, dynamic leadership, clear vision and mission, a realistic strategic plan, a systemic approach, a consultative hierarchy ensures a free, fair, conducive atmosphere of learning professionally and grooming holistically.
  • As institutions are built by people, the employees of RVSIMS are governed by various employee-friendly policies that offer a safe, secure, comfortable work environment with righteous values that automatically reflect in students.
  • The welfare of the employees is upheld through various welfare measures that imply in the longevity of association of most of the employees and returning in case of parting ways due to inevitable circumstances.
  • Yoga centre in campus promotes the mental health and well-being of the students and faculty members.

Thus, RVS Institute of Management Studies contributes its bit to the pursuit of Nation building by empowering rural youth as responsible citizens and developing them as proficient performers through a meticulously structured management program and systematic, efficient execution and continues to do the same accommodating all changes happening around.



Soft Skills

Soft skills are character traits and interpersonal skills that characterise a person’s relationships with other people. In the workplace, soft skills are considered to be a complement to hard skills, which refer to a person’s knowledge and occupational skills.

A soft skill is a personal attribute that supports situational awareness and enhances an individual's ability to get a job done. The term soft skill is often used as a synonym for people skills or emotional intelligence. Unlike hard skills, which describe a person's technical ability to perform a specifically-defined task, soft skills are broadly applicable across job titles and industries. It's often said that while hard skills might get someone an interview, soft skills will help that person get and keep the job.

RVS Institute of Management Studies, keeping the above in view, enables various sessions to better students’ soft skills, help them get a bright career start being corporate ready and shape them as better future leaders. In this initiative, regular training sessions are conducted on,

  • Effective communication
  • Impressive presentations
  • Role plays
  • Group discussions etc…
Life Skills

Life skills are abilities for adaptive and positive behavior that enable humans to deal effectively with the demands and challenges of life. In other words, ‘Life Skills’ refers to the skills you need to make the most out of life. Any skill that is useful in your life can be considered a life skill.

They include creativity, critical thinking, problem-solving, decision-making, the ability to communicate and collaborate, along with personal and social responsibility that contribute to good citizenship – all essential skills for success in life, for healthy societies and for employable individuals.

RVS Institute of Management Studies, in the pursuit of shaping the students as successful business leaders with a value of tomorrow, conducts

  • Value sessions on better living
  • Healthy living practices
  • Yoga – A tool for healthy living
Language Skills

In this technology era, the world has shrunk so much that we connect with, know the happenings and carryout business activities across the globe to any part of it.

Even though language is not a barrier, but English taking the space of a business language of late, RVS Institute of Management Studies is giving more focus on the Listening, Speaking, Reading and Writing (LSRW) skills of English language enables enhancement in language skills through regular training and practice sessions.

Besides this, newspapers are given to each student in class to read through and develop their reading skills.

Computing Skills

Computers have become an inevitable part in our day to day and a must in every walks of life. Computer skills help anyone to use computer and the related technology effectively. This enables efficient use of data, plan better, streamline work processes and increase work productivity.

RVS Institute of Management Studies with its state of the art Computer Labs, imparts advanced computer tools education like A refresher course on Microsoft office package, Advanced Excel etc… so that student can enhance their ICT knowledge to meet the operational requirements of the business environment.


RVS Institute of Management Studies since its inception in 2008, has been a self-financing institution and hence has to generate its own resources to meet out the expenditure on various items and also for further investments on assets for expansion.

Mobilization of funds

The funds are mobilized from tuition fees, hostel fees, and other fees. The income from such sources vary from year to year depending on the admissions. As an institution located in a Tier 2 city, the scope for generating funds through other sources like research, consultancy, etc is limited. For almost all the MoU partners, any consulting work carried out is obligatory in nature. In spite of this disadvantage, the institution explores alternative ways to generate funds through research and consultancy, which has begun to see results.

Since resources are limited and requirements are huge, careful rationing of funds for various purposes is done with due diligence.

An annual budget is prepared by the Director and submitted to the CEO. The budget is scrutinized by the CEO and the Governing Council for fund allocation.

Optimum Utilization of funds

The CEO monitors the utilization of funds for both recurring and non-recurring expenses such as salary, electricity, consumables, maintenance, etc. Salary for teaching and non-teaching staff is one of the major items of expenditure. Staff and student welfare expenditures are given priority. Library and computer center are areas which require constant attention and financial support. Some of the items of recurring expenses are salaries for housekeeping, security, industrial visits, promotional activities expenditure, the conduct of programs, National & International visits for students, etc.

Quotations are sought from suppliers for the purchase of books, journals, equipment, computers, etc. The quotations are scrutinized based on the parameters of the brand, quality , and price before the decision is made. Care is taken to see that the expenditure lies within the estimated budget. In cases where the expenditure is exceeded, management permission is sought.

Financial Audits

The financial statements are audited by internal auditors and submitted to the management from time to time. A qualified Chartered Accountant also reviews the accounts/entries on a quarterly basis. Suggestions/objections, if any, raised by the Chartered Accountant are discussed with the management for necessary action. Every year the accounts are further reviewed and finalized by external auditors and audited financial statements are prepared and submitted to the management. Based on this report the budget for the next academic year is prepared effectively. The external audit helps the management to understand the financial requirements and the suitable actions are taken to utilize the fund mobilized through various sources.